TinyChef – Interactive Campaign

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Main Idea – To promote a series of cookware
Target Audience – People who are new to cooking/want to try it out.

Tagline / Bigger idea : Tinychef, We make cooking easier and fun!

Overall Styling: Clean, Recipe style with food photography and light colors.

AwardedBest interface design by Whooshpro

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Page where users get prompted to download the Ipad App.
3 Main points of the ipad app stated in the website to draw audience attention.

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Print & Bus stop ads to allow user interaction with their smart phones.
Users hover over the dotted area to play a mini cooking game with the promoted cookware.

(Allow users to have a feel on how is it like to use the cookware)

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